In 1966 one pure devotee, His Divine Grace A.C. Bhaktivedanta Swami, who is in direct disciplic succession from Lord Chaitanya Himself, came to the United States in order to spread Krishna Consciousness throughout the Western World. Since his coming he has mercifully accepted several hundred followers as his disciples. He has instructed these disciples to continue his work by publicly engaging in Sankirtan activities for the glorification of Lord Chaitanya.
The basic principle underlying these Sankirtan activities may be explained as follows: the Lord’s Name, Krishna, means All-attractive. It can be understood from this that the Lord’s Name, His form, His pastimes, His service and all other personal qualities are perfectly attractive in themselves. In most circumstances it is therefore not the policy of devotees engaged in Sankirtan to attempt to convince people they should engage in devotional service by logical argument, although the perfectly complete Vedic philosophy is available for that. Rather, we simply attempt to expose people to our activities in Krishna Consciousness, and we invite them to participate with us.
ISKCON Lucknow Sankirtan Program
Temple devotees go for Harinam Sankirtan once in a week in various parts of the City to benefit people spiritually by making them hear the Holy names, Hare Krishna Hare Krishna Krishna Krishna Hare Hare, Hare Ram Hare Ram Ram Ram Hare Hare.
Also to distribute spiritual literature in various towns and villages of Uttar Pradesh a team of 6 devotees travel in Sankirtan Bus carry Books and Devotional Gift items. Monthly they do this selfless invaluable service for 10-15 days continuously. In last year in the month of December Sankirtan Bus party devotees distributed 1600 Bhagavad Gitas, 500 Krishna book and various other small books.